William Kroll founded Tender back in 2009 and still runs the brand from his garden in Stroud. The brands longevity and solidity can be credited to its solid and unwavering attitudes towards the fashion industry and how to sustain a brand. ben benoliel from 2812 journeyed to Williams back garden studio on a commission from VIBERG BOOTS whom have collaborated on a ‘Butterfly Jacket’ from the Tender archives.