‘H’WAY THE LADS’
90’S RETRO SUNDERLAND AFC
PHOTOGRAPHY | production
In collaboration with Sunderland AFC, 2812 Studio celebrated the club's heritage with a retro merchandise release campaign. Featuring iconic products like the 1992 FA Cup Final walk-out jacket and the 1993-94 third shirt, the campaign garnered immense excitement among fans, selling out thousands of units within the first morning.
Local artists Rach Small and Tobias Hodgson were chosen as models for the shoot, which took place at VAUX brewery, the original club sponsor. The brewery's historical significance added authenticity to the campaign, showcasing Sunderland's rich history.
The campaign content was distributed across Instagram, the club's website, and various news channels, reaching a wide audience of football enthusiasts.
“From planning to post-production, collaborating with Ben was a thoroughly enjoyable experience for all within our creative team. Ben and his team not only understood the brief provided but built on it, ensuring the delivery went above and beyond our expectations. His energy on set was infectious and his professionalism was consummate. We look forward to working alongside him again in the future."
OSCAR CHAMBERLAIN, HEAD OF COMS AND DIGITAL MARKETING, SAFC.
