Our head photographer Ben Benoliel was recently commissioned to capture the launch of Represent, the new British luxury brand, as it opened its exclusive pop-up retail space in Selfridges, London. To celebrate the debut of its womenswear line, the brand has taken over a 650-square-foot area for a six-month residency within the iconic department store.

Designed to echo the clean, minimalist aesthetic of Represent’s Los Angeles and Manchester flagships, the space features silver railings, a monochrome color scheme, and cement finishes, perfectly reflecting the brand’s signature style.

With just 3 days' notice, our photographer was asked to shoot the space on a tight deadline—being given only a few days to prepare, with the call time for Monday at 7 a.m. The challenge? A rapid turnaround with only three hours from capturing the images to delivering the final product. But as always, our photographer delivered, perfectly encapsulating the essence of Represent’s sleek and modern vision in every shot.