Commissioned by Viberg Boots, we set out on a creative journey to explore the essence of perfection. Aligned with Viberg's commitment to excellence, our mission led us to discover remarkable individuals worldwide who embody this ethos. Our inaugural film features Chef Alex Nietosvuori from the Michelin-starred establishment, Restaurant Hjem.

As a longstanding client of 2812 and Ben Benoliel, Restaurant Hjem has been an integral part of our monthly content creation schedule. During these sessions, we capture the essence of the restaurant, from its staff to its interiors and delectable cuisine. This time, however, the spotlight shines on Chef Alex as he steps in front of the camera.

In our film, Chef Alex takes viewers on a captivating journey through his restaurant and local produce suppliers. Through insightful discussions, he shares his perspective on excellence and its significance to both himself and Hjem. This collaboration between Chef Alex, Restaurant Hjem, and Viberg Boots exemplifies the pursuit of perfection and celebrates the spirit of excellence.