Case Study: CTRNE
CTRNE is a groundbreaking sneaker brand founded by Tommy Mallet, an entrepreneur best known from his time on The Only Way Is Essex. Having transitioned from reality TV star to successful businessman, Tommy launched CTRNE with a unique concept—fusing fashion with manifestation. CTRNE stands apart as the world’s first sneaker infused with citrine crystals, bringing together style, energy, and the power of manifestation in every step.
project brief
Our team was tasked with full concept development and production for CTRNE's e-commerce and content needs. We aimed to highlight CTRNE as a lifestyle footwear brand that promotes calmness, balance, and positivity. Our focus was to present the sneakers in a way that showcased not only their style but also their ability to bring a sense of peace and alignment to the wearer’s life.
We developed a creative approach that aligned with CTRNE’s ethos—manifestation through fashion. The content focused on the product's unique selling point: citrine crystals embedded in every sneaker sole, offering wearers the power to walk confidently towards their goals.
We handled the full production process, including photography, content creation, and e-commerce visuals. Our goal was to ensure the visual content reflected the brand’s inspirational and high-end aesthetic while also connecting with their target audience.
editorial
Beyond fashion, CTRNE aims to be a lifestyle brand that offers its customers more than just a product. Their sneakers, infused with the positive energy of citrine crystals, serve as tools to help individuals walk confidently towards their aspirations. We worked to emphasise CTRNE as a brand that promotes calmness, balance, and positive energy in everyday life.
Through careful styling and location selection, we captured the brand’s lifestyle essence in various real-world settings. Whether it's a peaceful outdoor walk, a workout session, or a casual outing, we made sure each shot communicated the tranquility and balance that comes with wearing CTRNE.
These images were not just about footwear; they were about showcasing the lifestyle that CTRNE represents. We aimed to capture moments of peace and self-assurance, allowing the brand to connect with individuals who seek both style and spiritual balance in their lives.
ecommerce
For CTRNE's ecommerce platform, we focused on creating high-quality and detailed images. We shot the sneakers in a variety of placements to capture their unique, ensuring that each product was highlighted in a way that would engage potential customers.
Our full-service content creation, including photography and styling, aimed to enhance CTRNE's online presence. With the photos delivered on a quick turnaround, we ensured that the visual storytelling was seamlessly integrated into their website and product pages.
The content was designed to boost the ecommerce experience, allowing shoppers to connect with CTRNE's mission while browsing through the collection. Our goal was to make the online experience as engaging and authentic as the product itself, translating the essence of CTRNE from the physical to the digital realm.
Results & content roll out
Successfully highlighted the brand’s USP of crystal-infused sneakers.
Provided high-quality imagery and content that elevated CTRNE's digital presence.
Fast turnaround allowed for a timely launch, ensuring a smooth website update and social media campaign rollout.
