We are thrilled to share our latest project – the production and photography of the Middlesbrough FC kit launch for the 2024-25 season. This projectwas a personal dream come true for our Creative Director, Ben Benoliel. Inspired by the ironopolis roots of Middlesbrough, using steel works from marske fabrications we set out to convey the message of middlesbroughs industrial history through the settings and steel structure. Steel runs in the veins of Teesside's people; we are built on steel and our mindset is one alike. We go through hardships and remain strong because of it. This resilience resonates in our football club and with our longstanding loyalty to Middlesbrough Football Club.

Our vision was to show that the new kit is more than just a match-day purchase; it's a wardrobe staple for the people of our town. It’s a significant piece of memorabilia that holds memories and can be worn every day, paired with anything.

To bring this vision to life, we featured first-team players Delano Burgzorg, Luke Ayling, Rav van den Berg, Josh Coburn, Hayden Hackney, and Isaiah Jones.

This project encapsulates the spirit of Middlesbrough and showcases the versatility and significance of the new kit. We hope it resonates with the community as much as it did with us.