We pHOTOGRAPHEd ditto’s founder, Ben Freeman, for freunde von freunden (friends of friends). AS HE discusses the relevance of the object in today’s society. we captured his insights on the evolving relevance of the object in contemporary society. Through our lens, we delve into Freeman's innovative approach to publishing and objectivity in the digital age, challenging conventional norms and paving the way for forward-thinking concepts. Join us as we explore the intersection of fashion, subculture, and the enigmatic allure of 'the darker side of things,' unraveling the narrative of Ditto's inception and its profound impact on modern discourse.